Sod the Bloody Idiot
By Katie L-S, March 31st, 2007
You can’t miss the electric billboard on the highway out of Madrid: “110 PEOPLE DIED LAST EASTER”, it says in big yellow letters. The New Zealand Land Transport Safety Authority’s road safety campaigns are pretty hard hitting, on the whole. But the Spanish versions go straight to the point. None of these carefully directed TV ads showing horrific injuries, or catchy slogans about bloody idiots; just the big numbers for all drivers to see as they flee the city before one of the country’s biggest holidays. Certainly got my attention.